Our Story
We received our first online order on Apr 22, 2020, at 2pm ꨄ in the stillness of lockdown, when the world went silent and everyone was searching for a way to stay close to the people they loved most.
Every success story begins somewhere quite, often in the dark, before the light finds its way in.
When we fulfilled that first special order, we weren't just stamping letters onto metal. We were holding a name that meant, born of Sunday, touched by the divine, and giving it a form our client could wear;
Akosua - a traditional Akan name given to a female child born on a Sunday.
That's the whole idea behind what we do. Every name has a story before it ever reaches us. We just help it catch the light.
For astrologers out there Hoop Boutique is a Taurus Sun (2°), a Gemini Moon (21°), and Leo rising (23°). This specific time highlights a strong practical drive balanced with a highly communicative, expressive, and social world.
We started small: custom name hoops, made to order, sent as little rays of gold to brighten someone’s worst days. A name. A story. A thread pulled straight from someone’s heart and hung from someone else’s ear. And then, they went viral.
Clients wanted to send love across distance, across silence, across every mile that kept them apart from the ones they missed. Mother-and-daughter sets became our quiet signature, two names, two hearts, one unbreakable bond, worn on two different women who belonged to each other no matter how far apart they stood.
By the time the world reopened, we’d reached over 3,800 customers; women gifting women, daughters honouring mothers, sisters holding onto each other through a single earring or necklace.
During the summer of the Black Lives Matter movement, our pieces found new meaning again, worn as symbols of identity, solidarity, and pride, carried by community into every corner of the internet.
But even earthbound goddesses need rest. In 2022 we stepped back, quietly, honestly, to protect the most important thing of all: our wellbeing.
And now, we’re back. Not smaller. Not quieter. But bigger, bolder, and more determined than ever to keep love connected, one hoop, one name, one story at a time.
Behind every piece we make is a foundation built as a successful sales assistant in the jewelry room at Liberty of London, (2002-2007) a five year training ground in craftsmanship, quality, designers and timeless taste that shaped how we see beauty today.
We took that eye for excellence and turned it into something personal: jewelry worthy of goddesses, made for the women who wear their love out loud.
We believe every woman carries a little divinity in her, a little Athena, a little Aphrodite, a little Hera. We’re just here to help her wear it. 💞
Loula, Kiera & Franzi x